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Volume 28 (3)
Volume 28, Issue 3, Summer 2008
J Contin Educ Health Prof 2008; 28(3):140
RESEARCH ARTICLE
Learning to collaborate: A case study of performance improvement CME
Marianna B. Shershneva, Elizabeth A. Mullikin, Anne-Sophie Loose, Curtis A. Olson
A b s t r a c t
Introduction: Performance Improvement Continuing Medical Education (PI CME) is a mechanism for joining
quality improvement (QI) in health care to continuing medical education (CME) systems together. Although QI
practices and CME approaches have been recognized for years, what emerges from their integration is largely
unfamiliar, because it requires the collaboration of CME providers and stakeholders within the health care systems
who traditionally have not worked together and may not have the same understanding of QI issues to close
performance gaps. This study describes how an academic institution and a community-based primary care practice
collaborated to enhance patient care in the area of hypertension. It offers lessons learned from a PI CME
activity in the area of hypertension.
Methods: This was an observational case study. Data were collected through interviews, observations of educational
events, and review of documents such as learning logs, which were designed to: (1) help physicians learn
and change, (2) satisfy requirements for CME credit, (3) serve as the basis for reimbursement, and (4) provide data
for the case study.
Results: Nine clinicians from one clinic completed the PI CME activity, achieved measurable improvements in their
practice, and contributed to systems change. The study highlighted (1) the value of shared goals and agreement
on the process among the participants, planners, and others involved; (2) the advantage of a multidisciplinary
approach; (3) the importance of supporting clinicians’ continuing motivation to participate; and (4) the need to allow
sufficient time to enable the initiative to evolve.
Discussion: PI CME required unprecedented collaboration between CME planners and QI stakeholders to enable
change in clinical practice.
Key Words: continuing medical education, performance improvement, quality improvement, collaboration,
reimbursement
Lessons for Practice
- Gaining agreement among participants and others (eg, health care administrators, CME planners) on performance improvement goals, processes, and related roles may contribute to the success of a PI CME activity.
- Clinicians’ continuing motivation to participate in a PI CME activity may be supported through reinforcement of their goals and commitments (eg, by the CME planners and champions of change in each specialty involved), shared understanding of the change dynamics, acknowledgment of achievements, and effective coordination of the activity.
- Opportunities to exchange their learning, practice experiences, and concerns enable performance improvement participants to change their practice in a desired direction.
- Plans for a PI CME activity should allow sufficient time for the initiative to evolve, for participants to reflect on their learning and change, and for changes in patient outcomes to become evident.
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