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Volume 19 (1)
Volume 19, Issue 1, Winter 1999 
J Contin Educ Health Prof 1999; 19(1):25-33
ORIGINAL ARTICLES
Jeanne E. Bitterman, EdD A b s t r a c t Needs assessment in continuing medical education has traditionally relied on extensive quantitative surveys of prospective participants. Program planning has thus been associated with and responsive to the felt needs of audiences. Adult educators, however, have begun to look beyond felt needs in attempting to provide quality education correlated to standards of care. Described herein is a research and planning process used to explore course directors’ sentiments regarding continuing medical education (CME) needs. The process employed qualitative inquiry data collection techniques, a combination of interviews, rated scaled survey items, and focus group dialogues. The inquiry centered on a large metropolitan health center concerned with community building and institutional survival in the 21st century. Some insights for other planners regarding the advantages of action-reflection practitioner inquiry are offered; the process, outcomes, and follow-up activities that involved physicians and CME leadership in joint discourse for planning are described. Keywords: Continuing Medical Education (CME); Needs Assessment; Qualitative Research; Teleconferencing |
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