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Volume 18 (2)
Volume 18, Issue 2, Spring 1998
J Contin Educ Health Prof 1998; 18(2):119-127
ORIGINAL ARTICLES
Assessing the Readiness of Dentists’ Offices to Adopt Tobacco Cessation Activities
Penny A. Jennett, PhD
Shawn Henry
Sharon Campbell, PhD
Liz Simpson
Jason P. Husak
A b s t r a c t
Dentistry has a history of adopting innovative procedures and preventive measures.
Examples include education for plaque control, oral bacteria testing, pit and fissure sealants,
subgingival scaling, topical fluoride applications, antibiotic prophylaxes, radiation protection,
and infection control. Factors that influence the rate of adoption of these innovations
into dental practice have been reported. Dentists have the potential to reduce the adverse
effects of tobacco. Studies addressing the readiness of dental offices to adopt tobacco cessation
activities, however, have not yet been conducted. This article explores the relationship
between various predictor variables and the readiness of 26 rural dental offices to adopt and
implement tobacco cessation services. It uses Rogers’ five adopter categories as measures of
readiness and several data sources as possible predictor variables. Results indicate that smaller
and solo offices are more ready to change compared to large-group associate practices. Further,
offices categorized as more innovative are more likely to participate in promotion activities,
are more supportive of change in office protocol, and have higher expectations of staff in the
promotions area. The study concludes that although adopting tobacco innovations in dental
offices is complex, some observations can be made about the readiness of such offices to introduce
change. Such information could be helpful when planning educational interventions
around integrating new activities into the office environment.
Keywords: Dentistry; Dissemination; Tobacco Cessation
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