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Volume 18 (1)
Volume 18, Issue 1, Winter 1998 
J Contin Educ Health Prof 1998; 18(1):29-38
ORIGINAL ARTICLES
Jacqueline N. Parochka, EdD Jeanne Cole A b s t r a c t A first-time survey of the members of the Medical Education and Communication Company Alliance (MECCA) uniquely established a profile of this special interest group. Analysis of the results revealed the following predominant characteristics: most of the medical education and communication companies are located on the East Coast, with New Jersey and New York holding the first and second largest concentration of firms, respectively. The companies are relatively young - less than 20 years old - with the majority founded in the 1980s. The average number of employees per company is 46, with a reported average of 8 persons in the CME unit. Of the 39 companies holding ACCME accreditation, 28 achieved sponsorship status since 1990. Of those companies not holding accreditation, 27 are not interested in becoming ACCME providers. The preferred title for the CME unit is the Department of CME. Those individuals in charge of the CME unit are highly educated, with 18 possessing a master’s degree and 28 a doctorate. The person in charge of the CME unit is most commonly referred to as director and generally has been employed by the company an average of 7 years. With respect to the planning of educational activities, more than 60 companies utilize physicians on CME advisory boards or committees. Other companies conduct surveys to solicit medical input. Of the CME activities produced, symposia hold the lead, with monographs, multimedia, periodicals, and journals following in declining order of development. Activities on the web are the least utilized, with only 21 companies indicating involvement. To keep abreast of developments in the profession approximately 70 companies read the ACCME Report and the Journal for Continuing Education in the Health Professions. Eighty-one of the companies were members of the Alliance for Continuing Medical Education. With the establishment of the MECCA profile, profiles of other special interest groups are warranted. Collectively, these profiles may facilitate future program development that recognizes the differences and similarities between the various groups. Keywords: Communication Company; Medical Education and Communication Company Alliance (MECCA); Medical Education Company; Special Interest Groups (SIGs) |
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