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Volume 17 (4)
Volume 17, Issue 4, Fall 1997 
J Contin Educ Health Prof 1997; 17(4):224-227
ORIGINAL ARTICLES
Linda Casebeer, PhD Linda Raichle, PhD Robert Kristofco, MSW Anna Carillo, MA A b s t r a c t There is little evidence of measurement of return on investment for continuing medical education (CME) demonstrated in the current literature. The purpose of this review is to provide examples of cost-benefit analysis and evaluation methodology used to measure return on investment, and to encourage exchange on this issue among CME professionals. The information in this article was gathered from reports of learning outcome evaluations and cost-effectiveness measurements in continuing education for health care professionals, as well as cost-benefit analyses from other settings. Evaluation methods are briefly reviewed from typical evaluation of program objectives, quality of educators, and overall participant satisfaction, to the current need for evaluating the effectiveness of educational programs, to the ultimate outcome of these effects on patient health. The need for cost-benefit analysis in CME is becoming more evident in working with supporters of such medical educational activities. Presenting the actual measurement of benefits and costs of educational alternatives provides the funding decision maker and others with a comparison for the return on investment. Keywords: Continuing Medical Education; Cost-Benefit Analysis; Evaluation; Outcome; Return on Investment |
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