CURRENT ISSUE
BACK ISSUES
SUBSCRIBE
ADVERTISE
ABOUT JCEHP
FOR AUTHORS
JCEHP AWARD
SEARCH
|
|
Volume 17 (1)
Volume 17, Issue 1, Winter 1997
J Contin Educ Health Prof 1997; 17(1):12-19
ORIGINAL ARTICLES
Outcome Measurement in Multi-interventional Continuing Medical Education
Dorothy S. Lane, MD, MPH
A b s t r a c t
Approaches to outcome determination for multi-interventional continuing medical
education (CME) are described using, as a case example, community-wide CME interventions
to increase primary care physician adherence to national guidelines for breast cancer
screening. The sources and types of data that can be used for outcome determination are
reviewed and baseline measures for needs assessment are provided. The example of preintervention
and postintervention surveys of primary care physicians and women demonstrates a
methodology for determining changes in breast cancer screening practices and barriers to
screening. The multimethod "package" of interventions used in the case example included
formal CME conferences, a physician newsletter, breast examination skills training, a breast
cancer CME monograph, a "question of the month" at hospital staff meetings, and primary
care office visits. The outcome measures demonstrated that physicians practicing in the CME
intervention towns had a significant increase in the number of reported mammography referrals
of asymptomatic women aged 50 to 75 years (33% preintervention to 53% postintervention).
Changes in the CME control town were smaller and not statistically significant for the sample
size available. There were no significant increases in reported performance of breast examination.
The multi-interventional CME methods can be used for many other content areas. The
specified outcome measures can be collected through surveys and/or chart review and include
all levels within the hierarchy of evaluation data. Surveying physicians at community hospital
department meetings was a cost-effective approach to obtaining good survey response
rates. Multi-interventional CME is a feasible method to increase community physician adherence
to mammography screening guidelines.
Keywords: Breast Cancer; Continuing Medical Education; Evaluation; Mammography; Multi-Interventional; Outcome
|