|
|
|
|
||
|
|
|
|||
| Your Location: Home > Volume 9, Issue 2 | |||||
|
CURRENT ISSUE
BACK ISSUES SUBSCRIBE ADVERTISE ABOUT JCEHP FOR AUTHORS JCEHP AWARD SEARCH |
Volume 9 (2)
Volume 9, Issue 2, 1989 
J Contin Educ Health Prof 1989; 9(2):77-86
NURSING
Kiener ME A b s t r a c t This paper describes an approach to continuing professional education (CPE) program development in nursing within a university environment that utilizes the concepts of market segmentation and positioning. Use of these strategies enables the academic CPE enterprise to move beyond traditional needs assessment practices to create more successful and better-managed CPE programs. MeSH Terms: Education, Continuing; Education, Nursing, Continuing; Education, Professional, Retraining; Hospital Administration; Nurses; Product Line Management; Universities |
|
|
JCEHP.com & The Journal of Continuing Education in the Health Professions All rights reserved Disclaimer · About This Site · Web Editor · Make JCEHP Your Homepage Information on this site was last updated: 28 October 2008 |
||